A Comprehensive Guide to Affiliate Marketing Terminology


Affiliate marketing is a dynamic and exciting industry that offers individuals the opportunity to earn passive income by promoting products or services from other companies. If you’re just starting in affiliate marketing, the terminology used in this field may seem overwhelming at first. However, understanding the key terms is crucial for your success in this field. In this comprehensive guide, I will break down the essential affiliate marketing terminology to help you navigate this world with confidence.

Affiliate Program

An affiliate program is an arrangement between a company and an affiliate where the affiliate promotes the company’s products or services in exchange for a commission on sales or leads generated through their marketing efforts.


An affiliate, also known as a publisher, is an individual or company that promotes products or services of another company through various marketing channels in exchange for a commission.


A commission is the payment an affiliate receives for driving a specific action, such as a sale or a lead, for the company they are promoting.

Affiliate Link

An affiliate link is a unique link provided to affiliates to track their referrals and ensure they receive proper credit for the sales or leads they generate.

Conversion Rate

The conversion rate is the percentage of visitors who take the desired action, such as making a purchase or signing up for a service, after clicking on an affiliate link.


A cookie is a small piece of data stored on a user’s device when they click on an affiliate link. Cookies track the user’s activity and help attribute sales or leads to the correct affiliate.

EPC (Earnings Per Click)

EPC is a metric used by affiliates to measure the average earnings generated per click on an affiliate link. It is calculated by dividing total commissions earned by the total number of clicks.

Landing Page

A landing page is a web page where visitors land after clicking on an affiliate link. It is designed to encourage them to take a specific action, such as making a purchase or signing up for a service.


A niche is a specific segment of the market in which affiliates specialize. Choosing a niche helps affiliates target a specific audience and tailor their marketing efforts effectively.

Payout Threshold

The payout threshold is the minimum amount an affiliate must earn before they can receive their commissions. Once the earnings reach this threshold, the affiliate can request a payout.

Recurring Commission

Recurring commission is a commission structure where affiliates earn a percentage of the sale every time a customer they referred makes a repeat purchase or subscribes to a service on a recurring basis.

SEO (Search Engine Optimization)

SEO is the practice of optimizing web pages to rank higher in search engine results. Affiliates use SEO techniques to increase their visibility and attract organic traffic to their affiliate links.

Tracking Pixel

A tracking pixel is a small, transparent image embedded on a web page to track user behavior. Affiliates use tracking pixels to monitor the performance of their marketing campaigns and optimize them for better results.

White Label

White label refers to a product or service that is produced by one company but rebranded and sold by another company as if it were their own. Affiliates may promote white-label products to earn commissions.

The Bottom Line

Mastering affiliate marketing lingo is essential for becoming a successful affiliate marketer. By familiarizing yourself with these key terms, you’ll be better equipped to navigate the affiliate marketing landscape and make informed decisions to maximize your earnings. Whether you’re a novice looking to start your affiliate marketing journey or an experienced affiliate aiming to enhance your knowledge, understanding these terms will undoubtedly be beneficial for your affiliate marketing endeavors.

About the Author:
Hi, I'm Dale, the founder of Affiliate Marketing FAQ. I've launched several hugely successful affiliate websites in various niches & I'm one of under 50 people worldwide to have been officially recognized as a Super Affiliate by the world's largest affiliate training provider.

Leave a Comment

This website is reader-supported. If you buy through links on our site, we may earn a commission. Learn More